Advertising Solutions

The App Store sees at least 100 new apps every day. At least as many are updated, with new look and new features

When you release an app :

• On day one, your app is competing against 25000 apps. Four weeks later, the number is 28000
• Most iPhone apps get buried in this avalanche in less than a week, with downloads trickling down to one or two a week thereafter.
• Against such competition, cost-effective, precisely targeted advertising, and perfect market intelligence are the only hope for iPhone developers

AdShare

If you launch the App Store from your iPhone, how many apps can you see at one time? No more than five. Out of 25000 and counting.

How will your app fare on release? And how long will it last?

Try the AdShare way

• Promote your apps directly to iPhone users for free
• Publish simple, unobtrusive ads through your own apps, and earn revenue
• Monitor your ads precisely with our detailed reports, and see what works

How AdShare works:

• Every app registered with AdShare displays, one at a time, ads of other apps registered with the system. But no app ever promotes its competition.
• As a developer you have compete control over when and how (and how long) your app should display ads, and as an advertiser you have control over how much your ads should be shown, in what types of apps, and so on.
• Needs no marketing expertise: The entire system is built to allow on the fly changes, ease of use with a clean, intuitive interface, and allows developers to market their apps to millions of people for free.
• The AdShare Marketplace: Sell your surplus ad points, earn revenue.

Analytics

Users quitting the app too quickly? Maybe you need to offer a tutorial.

Users not getting past that tough level 20? A quick update would fix the problem.

The PurpleTalk Analytics service gives you precise information regarding your app usage, with realtime updates, so you are always a step ahead of the competition.

Some Analytics features:

• App Usage statistics : A precise count of the number of actual devices your app is installed on

• Number of downloads by period : A precise count of the number of actual devices your app is installed on

• Usage Reports : Accurate reports of app usage per session

Community

Every one of your users has played your game a few times. Now what? How will you make sure other iPhone users know about your game? Try PurpleTalk Community

How it works:

You register your game with our Community, and all your users will immediately have access to this iPhone-dedicated social network. Users of other apps will notice your game when they interact on the platform, in effect multiplying your potential user base and the reach of your game almost overnight

A wide range of features will be offered via this network very soon. The first release, now in beta, offers the following features:

Create Tournaments

Have your users play against each other, even if your game doesn’t support multi-player mode. Challenge your users to achieve a certain score on a certain day or for a specific period, or just set up a monthly or weekly tournament. The contest can be open to users based on their age or location, or to just anyone at all.

Instant changes, no app release needed

Offer your users something new and exciting every week or every month. Start a contest, announce a championship, and watch it go live immediately.There’s no need to release a new version of your app, and then wait for days to make it to the App Store, and weeks for people to download gradually!

For FREE

No marketing expertise needed. The interface is easy to use, and customizable, so you are ready to go immediately. And it’s a community, so you will always be able to interact with others, and learn what works and what doesn’t.

Extensive reports built into the PurpleTalk system allow you to precisely keep track of your contests and announcements, and work out how many people have participated, from which regions and for what duration, and so on, with great ease.

Get more users, and more attention

When you join the community, your users get connected to users of other games, and vice versa. This allows you exponential growth in your user base. Join in with your ten thousand users, and get the attention of millions of users in return.

The Community feature also works as the perfect marketing platform. You can use it to publish events from your network--about people winning or losing, playing up to a certain level and giving up, etc.--to popular social networks such as Facebook, Twitter, etc., getting your game wide recognition and brand value.

Increased user loyalty with custom trophy rooms

Give your users a trophy room, and place simple, customizable widgets on your site to announce weekly or daily top performers and contest winners. Finishing a game is one incentive, trying to do better than others is another. You can add this to all your games, for no additional effort, and no development or hosting costs involved.

Note : To get free technical assistance for integrating any of the PurpleTalk services, please contact our consulting and development arm.